Who is your target group?
That is the first thing we do at Walking Star Internet Marketing is determine how these people surf the net.
Robert Harris notes ". . . there is no single perfect indicator of reliability, truthfulness, or value. Instead you must make an inference from a collection of clues or indicators, based on the use you plan to make from evaluating Internet Research Sources.
- Walking Star internet Marketing evaluates the design
- Walking Star internet Marketing evaluates your content
1. Speed: Does the homepage downloads efficiently. You have three seconds to hold their attention at your site or they surf on restlessly.
2. Home page: The homepage is attractive, has strong eye appeal.
- You can tell where you are immediately
(clear title, description, image captions, etc.)
- There is an index, table of contents, or some other clear
indicator of the contents of the site.
- Site sponsor/provider is clearly identified.
- Information/method for contacting sponsor/provider is readily available.
- Copyright date or date site was established is easy to determine.
3. Ease of navigation: 98% of surfers get lost in a website using ineffective navigation.
- User is able to move around within the site with ease.
- Directions for using the site are provided if necessary.
- Directions are clear and easy to follow.
- The links to other pages within the site are helpful and appropriate.
- Internal and external links are working properly
(no dead ends, no incorrect links, no broken links to expired sites, etc.)
4. Use of multimedia
- The graphics, animations, sounds clips, make a significant contribution to the site.
- Browser compatibility is equally effective with a variety of browsers such as Netscape, Internet Explorer and Safari.
Walking Star internet Marketing writes a full report of all findings and suggest ideas to optimize or revise your website to current search engine standards. |
